Thermoformer and injection molder WeatherTech is continuing its “Made in America” message with two separate ads for the Super Bowl.
And if that’s not enough, there’s a third 30-second ad set to air before kickoff.
The auto accessories company based in Bolingbrook, Ill., unveiled all three items in advance of the game, posting them on YouTube.
Both of the main ads feature WeatherTech employees. The first spot, titled “WeatherTech Family,” will air in the second quarter of the game. “We Never Left,” focusing on the company’s U.S. manufacturing, will air in the second half of the game.
“This year we wanted to get back to our Made in America message,” David MacNeil, founder and CEO, said in a news release. “Who better to deliver that message than our employees right here in our own production facilities in Bolingbrook, Illinois.”
The pre-game ad, “Super Mom,” features WeatherTech products to hold phones and computer tablets.
Let’s say that during the past few months, you’ve been busy prepping things to show at NPE2021, which is a very likely scenario. But with no NPE show, how are you going to communicate with your customers?
Northbrook, Ill.-based distributor M. Holland Co. is using podcasts for its 2021 market trends series, upgrading from a blog format in the past.
For its premiere episode, Haleyanne Freedman, M. Holland’s 3D printing market manager and engineering consultant, talks about the role of 3D printing during COVID-19.
“3D printing was really able to step in with the supply chain issues we had early on [with personal protective equipment],” Freedman says in the six-minute podcast. “It really was able to get a successful footing for the industry and help manufacturers see the value that 3D printing brings that might not have been clear before.”
By the way, Freedman was also a member of the 2020 class of Rising Stars. Next week’s print issue of Plastics News will feature the Rising Stars for 2021.
We all could use less stress in our lives. How about using Legos to relax? Not playing with them, but rather …. listening to them.
Lego A/S has made a “white noise” playlist with a series of 30-minute tracks of people clicking Legos together, sorting through them and even letting them fall to the ground (without having to clean anything up after you’re done).
“Each Lego element makes a unique noise, which is why designers experimented with over 10,000 in their quest for the perfect soothing sounds,” the Danish toymaker said in a news release.
The Lego White Noise playlist is available for streaming on 15 different platforms.
This post appeared first on Plastics News.
